Posted April 22, 2004 by Branden
Internet ad revenue moved up 21 points in 2003 to a cool $7.3 billion according to the IAB.
Keyword search led the charge accounting for more than 1/3 of revenues. Other ad types included:
- Classified ad revenue - 17%
- Rich media - 8%
- Display advertising - 21%
Who did all the spending?
- Brand advertisers - 37% (Retail 41%)
- Computer industry - 20%
- Financial services - 12%
Read more at AdWeek
Tagged as: none




