Design Public is a retailer - they sell modern furniture. They also have blog which they use to have a close, two-way relationship with hundreds of potential customers every day.
Building relationships - Design Public gets it. Look what else they’re doing:
We love Flickr. Antoi, our customer service guru and fashion designer, uses it daily and runs about five groups, so she’s been harping on us to start our own.
We just did.
It’s called “Fresh New Spaces“, and we aim to make it a great showcase of modern interiors. Anyone can join, anyone can post anything - as long as it is related to the theme of making an interior space “fresh, new, and modern”. So show off your interior design talents - let’s see what you’ve got!
That’s awesome! Invite your customers to join in and express themselves. And do it all for $0 using a free online photo management and sharing application with a built-in cult-like following. If I had a fab apartment I know I’d join in!
on November 14th, 2005 at 8:39 am
[…] A couple weeks back I wrote about how a furniture retailer was using Flickr to create conversations with its customers. And here, HyperGene talks about how companies can use Flickr to help market their products. In addition to being an excellent photo-sharing tool, Flickr is also a good viral marketing tool. Sharing “official” product images or screenshots on Flickr with good explanations and related hyperlinks is a marketing tool for several reasons. These include: […]