Cory Threlfall from PromotionsWorld.com gives his top ten reasons why RSS is so important.

1. RSS Streamlines communication.
2. Readers can Opt-In to feeds.
3. You don’t have to maintain an RSS feed.
4. You have the ability to Syndicate your content.
5. Broadcasts your Sales and Specials.
6. No filters to worry about.
7. No more “Spam” complaints.
8. You get INSTANT credibility.
9. Multiple ways to read your feed.
10. Free and Easy site promotion.