The problem with this (SEO) industry

on September 29, 2006, 4 comments

snake oil seoThe search engine optimization industry has a huge problem - it’s plagued with snake oil salesmen.

“Guaranteed Top 10 Rankings”, “Submit Your Site To 10,000,000 SEARCH ENGINES”. In fact, just now I got a call from such a slinger. Here’s the Coles Notes of that conversation:

Con: Hello Sir. Is this Vagablond.com?
Me: Yes. How can I help you.
Con: Wow. This is a huge honor. I must say sir, you have an incredible site. Soooo…informative.

Ok…I know! I should have hung up here. But I wanted to hear what sort of crap he was going to feed me.

Me: Ok. How can I help you.
Con: Sir. Did you build this site yourself?
Me: With help from many others.
Con: You have an amazing site Sir. One of the best I have ever seen.
Me: Our site is for sale to the right buyer. Are you interested Sir?
Con: No No. But I can help you a great deal. Can you go to Google Sir. And type in the word “travel” in the search engine.
Me: Ok. I’ve done that.
Con: I cannot see your site Sir. And it’s proven that most visitors don’t go beyond the first page. We can guarantee to get your site on this first page instead of giving this succeess to your competitors.
Me: Oh. And how do you do that?
Con: Through our proprietary technology we’ve developed with a large team. We will also create multiple domains that contain your keywords.
Me: But that is against Google’s terms and conditions, multiple domains with the same content.
Con: That is only your interpretation Sir. I assure you that you only will have success.
Me: How much?
Con: Just $30 a month for up to 10 keywords of your choice.
Me: Travel, Casino, Wine, Microsoft, Google, ….
Me: Do you have some examples of clients you’ve had success with?
Con: Of course. Please go here on our web page. You see the sample reports. There you can see Ford, Boeing, JC Penny
Me: (I won’t tell you what I said to him from here on in)

Folks…if it sounds too good to be true - IT IS!

Comments:

loewendbs on November 09, 2006

lol. ridiculous! hilarous read.

Jackie Robinson on August 11, 2008

SEO firms (like this fellow in the article) are a plague in the web industry, and need to be hanged from a lamp-post.

Almost always a con, or some clueless wonders based in Romania, they need to be exposed for the villains they are.

Danny Foo on August 17, 2008

Guarantee - my foot. It’s never a guarantee as it’s taboo to say it much as practice it.

But you can betcha bottom dollar, he’d have sucked in a lot of victims via cold calls.

Rafal on November 08, 2008

So true.. There’s actually a company like that trying to get people sucked in Edmonton! Had some of my clients call me up right after a phone call or e-mail, wondering if they should sign up… So sad, yet so true…

Leave your comment

ten24 Media is a small factory for web properties. We're working on a handful of our own sites & offering pay-per-click (PPC) services and search engine optimization (SEO) to select clients.

About the Blog

In the ten24 blog you'll read about some of the latest happenings from our various web properties and find general news, resources and thoughts on business and marketing.

The views expressed on this blog are solely those of the author's and should not be attributed to ten24 Media or its' clients.

Recent Blog Entries:

Full Archives »