Great Tits! The BBC School of Effective Copyrighting Techniques
on May 09, 2008, no comments
The BBC reminds us that writing compelling material starts with the headline. How’s this one for an example:
Great tits cope well with warming
That headline is currently the most read article on the BBC website. It’s captured so much attention that it’s already more read than articles many months older.
You can learn more about effective headlines here or in the magazine rack at the end of your local grocers checkout.
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