A recent study shows that online advertising lifts sales.

The “Advertising Accountability Study” was geared toward consumer goods companies and showed online advertising increased sales from 7 to 12.5 points. Participants included Nestle, Kraft Foods, and Neutrogena.

In a seperate study by ACNielson, 51% of small businesses said the Internet has improved their profitability and 15% said it was essential to their survival.

Good news all around!