Think chatting teens and lonely prison inmates are the only ones using the Internet? Think again! Senior citizens age 65 and older were the fastest growing age group online according to a recent report by Nielsen//NetRatings. More than 25 million adults over the age of 55 were online last month.

The Internet is not a fad or hobby! It’s a gargantuan economy touching every demographic and shifting the face of society. If older adults are part of your target market the Internet must be part of your marketing mix. Ignore this or accept that they will ignore you.