Online retailing is now a $61 billon a year market and it’s not too late to have a piece of it. But be warned, the bar has been raised.
Internet shoppers have high expectations for performance and customer service. They won?t put up with broken links, time-out errors and shopping carts that take too long to complete transactions. They know that if one retailer?s site doesn?t perform up to their expectations, a more satisfying shopping experience is only a click away.
The rules of the off-line game apply online. Make sure your site stacks up – read Internet Retailers “10 Ways to Boost Site Performance.” It’s a good start!