Those little ads along the right hand side of Google’s search results just got more relevant. Today, Google told advertisers they now have the option of delivering their ads to local audiences. For example, a pizza palor in Calgary can choose to show its’ ads to searchers in the Calgary area only.
Previously, businesses could only target their ads based on country and province / state. This upgrade is great news for small, local businesses who will no longer have to worry about paying for an ad that is clicked on by someone in a city 1000 miles away.