They say what makes a company great is the little things. Well…. I think Google is a great example of that. Take their new Gmail service for example. First they rock the boat by announcing the service comes with 1000 megabytes of free storage. Heaps more than most of their competitors combined.

That isn’t little I admit – but the day they chose to announce it would probably seem like a little detail to most. Google chose to announce the service on April 1 – April Fools day. Well, this small detail garnered them loads more press coverage then they would have gotten on any other day of the week because no one knew if it was true. The suspense was killing writers around the globe!

That’s an example of how a little thing goes a long way.

More little things…

If you have a Gmail account and you have no mail you may see the following:

“No new mail! There’s always Google News if you’re looking for something to read.”

I am not a betting man, but if I was I would put my money on the fact that those two short sentences will be enough to convince a heck of alot of users to visit Google News. A simple (little) thing that is sure to go a long way.

Or maybe you’ll see this:

“You don’t have any mail! Our servers are feeling unloved.”

Isn’t that much more fun than reading “No new messages”? Of course it is. With just a couple words Google has helped create trust with their customer. And that isn’t little.

[Thanks to Evgenia from International Development for sending over the Gmail bits]