Reps from both Google and Overture attended a recent Catalog coneference and they had plenty of tips to offer advertisers looking to get better paid search results.

The most emphasis was placed on the importance of combining effective keywords with strong creative messages.

– try improving the creative message tied to the keyword or changing its web site landing page.
– modify creative messages to highlight seasonal consumer needs as well as featured services.
(Diane Rinaldo, Overture)