Yahoo’s Overture, provider of paid search listings, is hoping to gain more Canadian advertisers. To help with the cause they have partnered with NetWorldMedia, a Canadian pay-per-click network. NetWorldMedia will sell Overture listings alongside its paid listings service which delivers advertising in Canada via Telus, Sympatico, Yellowpages.ca and more.
It’s anticipated that Overture will also launch a “Overture Canada” division later this year. All good news for the Canadian search marketing industry which has been slow to expand.