Boeing now has put up a second blog, and this one is written by their engineers and test pilots. Even in such a technical industry, Boeing is looking to reach out to customers and communicate in an informal way.
Neville Hobson puts it like this:
“The new blog is a terrific step in sharing commentary and opinion on a subject that most people would only find out about through traditional communication means (TV, print media, etc). And without any of the informality.”