Google More Expensive than TV Advertising?
on June 08, 2005, no comments
Bit of a shocking prediction by Rishad Tobaccowala during his keynote at the OMMA conference on Monday. Rishad said:
“At some stage it becomes more expensive to buy Google than to buy network television.”
Tobaccowala predicted that interactive advertising will go up by 20 to 30% a year for several years thanks to things like the rising costs of pay-per-click and the need to make creative more attention-getting.
[via Marketer Today]
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