I really like what Seth is saying here. No pain, no gain.

seth godin's local max chart

He explains that most people see only the first half of this chart, in which case, the Local Max is perceived to be the top. However, if you’re prepared to ride out some tough times, there’s probably a much grander Max awaiting you.

“The problem is that to get to Big Max, you need to go through step C, which is a horrible and scary place to be.”

“There were 10,000 single-location hamburger restaurants in the world when Ray Kroc decided to build a giant chain of franchised McDonald’s. Anyone could have done it. No one did. Because everyone who tried had to go through point C to get there. It took Colonel Sanders more than a decade of pain to get through point C.”