Using Flickr for product marketing

on November 14, 2005, 1 comment

A couple weeks back I wrote about how a furniture retailer was using Flickr to create conversations with its customers. And here, HyperGene Media talks about how companies can use Flickr to help market their products.

In addition to being an excellent photo-sharing tool, Flickr is also a good viral marketing tool. Sharing “official” product images or screenshots on Flickr with good explanations and related hyperlinks is a marketing tool for several reasons. These include:

1. Awareness building, education and learning tool.
2. Communication tool and feedback channel.
3. Seeds of viral marketing.
4. Affinity, relationship building.
5. Customer communication channel.
6. Enhance company’s hub in the network.

Comments:

Jeremiah Owyang on June 02, 2006

Ten 24 team.

These are all great points, I’d also add number 7 could be “online demos” as flickr users are already uploading screen shots and pictures of products, labeling them, linking to websites, overlaying notes, and letting others ask questions.

I’ve expanded upon this on my own blog at
http://jeremiahthewebprophet.blogspot.com/2006/06/web-strategy-flickr-for-marketing-pr.html

Great thoughts, you’ve inspired me.

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