Measuring Website Success - Traffic Alone Not Enough

on January 05, 2006, 2 comments

Steve Rubel says something important about measuring the success of your website / blog with traffic as a ruler:

Traffic is not the primary way to measure a blog’s impact. Like PR, the return on investment is more soft, not hard. This needs to be taken into account. For example, if your goal is to promote thought leadership, I would track mentions on Google, media references to the blog, PubSub counts and more.

I think this is a very important point. Who’s reading is more important then how many.

Comments:

Kirill on November 21, 2006

Cool design. respect:)

Branden on November 21, 2006

Thanks Kirill.

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