Measuring Website Success – Traffic Alone Not Enough

on January 05, 2006, 2 comments

Steve Rubel says something important about measuring the success of your website / blog with traffic as a ruler:

Traffic is not the primary way to measure a blog’s impact. Like PR, the return on investment is more soft, not hard. This needs to be taken into account. For example, if your goal is to promote thought leadership, I would track mentions on Google, media references to the blog, PubSub counts and more.

I think this is a very important point. Who’s reading is more important then how many.

Comments:

Kirill on November 21, 2006

Cool design. respect:)

Branden on November 21, 2006

Thanks Kirill.

Leave your comment

« 

 »

ten24 Media is a small factory for web properties. We're working on a handful of our own sites & offering pay-per-click (PPC) services and search engine optimization (SEO) to select clients.

About the Blog

In the ten24 blog you'll read about some of the latest happenings from our various web properties and find general news, resources and thoughts on business and marketing.

The views expressed on this blog are solely those of the author's and should not be attributed to ten24 Media or its' clients.

Recent Blog Entries:

Full Archives »