Check out this video from a Chinese company. Is this you?
Don’t work so hard.

don't work to hard video

Note: This is a good example of viral marketing.

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.