How to price your product or service

on February 28, 2006, no comments

“You can’t make smart pricing decisions without taking your costs, competitors, customers, and sales-people into account. But nearly all experts agree that making any of those factors the primary basis for your decision is a big mistake. Instead, the right price for a product or service should rest on one thing – the value that a product or service provides.”

Inc. Magazine, June 2005

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