If you haven’t heard about it already, you’re going to hear about it soon – Search Engine Marketing.
The New York Times is talking about it:
“small businesses may not be able to ignore online advertising for long, because potential customers are looking for them on the Internet.”
And Marketing Wonk says:
” even small businesses without Internet presences are beginning to look at search advertising – especially the localized Internet yellow pages – as a must-advertise venue, as more and more customers are searching for services and stores via the Internet.”