Research company eMarketer says U.S. household Internet penetration has surpassed cable TV (67.9% vs. cable’s 65.8%).
– Some are calling it a milestone.
– Some are calling it symbolic.
– The cable industry trys to downplay it – says satellite should have been included. (No Suprise!)
Call it what you want. This is monumental any way you cut it. But will marketers finally wake up and give the Internet some serious consideration?