by Craig M. Vogel, Jonathan Cagan, Peter
???Includes hidden stories behind innovations such as BodyMedia???s SenseWear body monitor, Herman Miller???s Mirra Chair, Adidas??? intelligent shoes, the Ford F-150 pickup truck. The authors deconstruct the entire process of design innovation, showing how it really works, and how companies are innovating effectively than ever before.???
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???Many successful products today signify a revolution in product design. Today???s innovation is driven by customer emotion, self-image, and fantasy – not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires, and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves.
The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality.???