If you’d like to learn more about “RSS” and how you can use the technology as a marketing tool, be sure to check RSS Marketing 101 by Phil Gomes.
His top 3 reasons for RSS:
– RSS is incorruptibly opt-in
– It saves users time
– RSS is measurable
Note: Are you a developer? Head over to the DaniWeb RSS forum if you have any RSS questions. It’s a great resource with a wonderful community of support.