Google and Yahoo may be getting all of the attention recently, but Ask Jeeves made a bold move today that proves they intend to play among the giants. Ask will pay $343 million for Interactive Search whose websites include Excite, My Way, and iWon.

The move will allow Ask to extend the reach of its Teoma search technology. Teoma determines results by ranking a site based on its subject-specific popularity – the number of pages on that subject that point to the site.