ClickZ expert Tessa Wegert attempts to answer the question – “how could consumers loathe pop-ups, yet continue to click?”
“But pop-ups aren’t the only form of advertising that comes saddled with inconsistent research results. Consider telemarketing and spam, the most reviled forms of marketing of them all. Ask a consumer her opinion of these, and she’ll launch into a diatribe about how they disrupt her life. Ask the “marketers” who call and spam consumers about their results. They’ll say they make money hand over fist. If these marketing techniques didn’t work, they’d disappear. The fact is, someone out there is responding.”
Thankfully Tessa goes on to say that it doesn’t make it right… or smart.