If your target market includes 18-34 year olds it’s time you give the Internet some serious consideration for a share of your advertising dollars.
A new study by the Online Publishers Association suggests that the Internet is a serious competitor to television. Why? Becuase men and women ages 18-34 are online more than any other demographic and they account for 40% of all Internet pages viewed.
Based on data gathered in October, more than 34% of 18- to 34-year-olds download music each month (compared with 27% of total Internet users), 32% watch online music videos (compared with 21%), 39% watch movie clips or trailers online (compared with 32%), almost 40% get online movie reviews or other movie information (compared with 31%), and 28% get celebrity gossip online (as opposed to 21%), according to the study.