Study Finds Internet Is the Medium Moms Rely on Most

Eighty-four percent of mothers who use the Internet said that if they had to give up one type of media, they would miss the Internet more than any other source of information or entertainment, according to a study commissioned by The Walt Disney Group’s Disney Online. The report, conducted by C&R Research found that mothers are making the Web an integral part of the daily lives. The study deployed segmentation analysis to identify four distinct groups ranging from heavy Internet users to non-techie moms. The findings revealed commonalities between three segments: “The Yes Mom,” “Mrs. Net Skeptic,” and “Tech Nesters,”which together comprise 77 percent of the 31 million moms online.