A recent study shows that online advertising lifts sales.
The “Advertising Accountability Study” was geared toward consumer goods companies and showed online advertising increased sales from 7 to 12.5 points. Participants included Nestle, Kraft Foods, and Neutrogena.
In a seperate study by ACNielson, 51% of small businesses said the Internet has improved their profitability and 15% said it was essential to their survival.
Good news all around!