Conversion #1 Measuring Stick
on April 06, 2004, no comments
Internet Retailer reports on a E-Tailing Group study which says that the main measuring stick used to gauge a website’s success is conversion rate (the number of browsers who beome buyers).
That was the good news. The bad news was that nearly 19% of those surveyed didn’t know what their rate was.
The results are not an indication that they don?t recognize the importance of knowing their conversion rate, says Lauren Freedman, president of The E-Tailing Group. Rather, it?s a reflection of the fact that the survey includes many smaller retailers who probably have invested a lot of resources in getting their sites up and running and only now are turning to a more sophisticated understanding of how the site operates.
Among retailers the retailers surveyed who knew their conversion rates, the average was 3-4%.
ten24 Media is a small factory for web properties. We're working on a handful of our own sites & offering pay-per-click (PPC) services and search engine optimization (SEO) to select clients.
About the Blog
In the ten24 blog you'll read about some of the latest happenings from our various web properties and find general news, resources and thoughts on business and marketing.
The views expressed on this blog are solely those of the author's and should not be attributed to ten24 Media or its' clients.
Recent Blog Entries:
Google’s SEO Starter Guide
Nov/14/2008Our Favorite Spam Recipes
Oct/24/2008BioFuel or BioFool? Our latest launch raises the debate
Sep/10/2008The Shoemaker Finally Makes His Own Shoes
Aug/06/2008Alberta Start-Up Index
Jun/16/2008A New Look for Vagablond.com
Jun/13/2008Great Tits! The BBC School of Effective Copyrighting Techniques
May/09/2008Reappearing After a Long Absence
May/09/2008Free Version of Keyword Research Tool Wordtracker Now Available
Jan/30/2007Big Changes At Yahoo
Jan/24/2007
No Comments so far
Leave your comment