Yahoo Local - Featured Listings
on May 03, 2006, no comments
Yahoo announces featured listings product. An easy way to get to the top of the search results on local sear... read more»
Blogomania | Where NOT to host your blog!
on April 28, 2006, 6 comments
In the past, I’ve made dozens of blog hosting recommendations. My apologies go out to those who ended up with Blogomania. I’ve recently waited 2 weeks for an answer to a technical problem. Worse, I’ve been waiting over 3 months for an answer in regards to the excessive overbilling on my credit card. Some things ... read more»
Thinking about starting a company blog?
on March 14, 2006, no comments
The Kansas City Star has put out an article about blogging and gives a number of examples of company’s using blogs to their advantage. Included is a list of things to consider if your company is thinking of starting a blog: - What do you want to accomplish? Don’t start a blog just because it’s trendy. ... read more»
Can your company make money blogging?
on March 09, 2006, 1 comment
Probably. Consider this: Charlene Li’s blog triggered $1 million in new business for Forrester Research last year. All this with a $14.95 per month TypePad account. [via Debbie W... read more»
How to price your product or service
on February 28, 2006, no comments
“You can’t make smart pricing decisions without taking your costs, competitors, customers, and sales-people into account. But nearly all experts agree that making any of those factors the primary basis for your decision is a big mistake. Instead, the right price for a product or service should rest on one thing - the value that ... read more»
Branding is running a good business, not being flashy
on February 26, 2006, no comments
“Branding doesn’t mean you have to be flashy or loud or scream your value proposition, but you have to know who you are….Run a good business and your brand will follow.” Fast Company, October ... read more»
Blogs beget buzz
on February 25, 2006, no comments
Guy Kawasaki on Public Relations: It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began. Journalists no longer anticipate or create buzz–rather, they react to it: ???Everyone is buzzing about FaceBook. There must be ... read more»
The virtual, borderless economy
on February 24, 2006, no comments
“We demonstrate globally from our office in Wellington, install our products remotely and receive funds electronically. We have US phone numbers in our office. The barriers to global commerce are minimal. We don’t really even think about, we just do it.” Rod Drury, of New Zealand based AfterMail (recently acquired by Quest Software for US$45 million) [via ... read more»
Don’t work so hard
on February 21, 2006, no comments
Check out this video from a Chinese company. Is this you? Don’t work so hard. Note: This is a good example of viral marketing. Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. ... read more»
What’s your reason?
on February 16, 2006, no comments
“The reason you go to a building to go to work every day is that steam or water power used to turn a giant winch-like structure that went right through the factory building. Every workman used that power to do his work. As factories got more sophisticated, it remained efficient to move the workers, not ... read more»
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