on March 14, 2006, no comments
The Kansas City Star has put out an article about blogging and gives a number of examples of company’s using blogs to their advantage. Included is a list of things to consider if your company is thinking of starting a blog: - What do you want to accomplish? Don’t start a blog just because it’s ... read more»
on March 09, 2006, 1 comment
Probably. Consider this: Charlene Li’s blog triggered $1 million in new business for Forrester Research last year. All this with a $14.95 per month TypePad account. [via Debbie ... read more»
on February 28, 2006, no comments
“You can’t make smart pricing decisions without taking your costs, competitors, customers, and sales-people into account. But nearly all experts agree that making any of those factors the primary basis for your decision is a big mistake. Instead, the right price for a product or service should rest on one thing – the value that ... read more»
on February 26, 2006, no comments
“Branding doesn’t mean you have to be flashy or loud or scream your value proposition, but you have to know who you are….Run a good business and your brand will follow.” Fast Company, October... read more»
on February 25, 2006, no comments
Guy Kawasaki on Public Relations: It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began. Journalists no longer anticipate or create buzz–rather, they react to it: ???Everyone is buzzing about FaceBook. There must ... read more»
on February 24, 2006, no comments
“We demonstrate globally from our office in Wellington, install our products remotely and receive funds electronically. We have US phone numbers in our office. The barriers to global commerce are minimal. We don’t really even think about, we just do it.” Rod Drury, of New Zealand based AfterMail (recently acquired by Quest Software for US$45 ... read more»
on February 21, 2006, no comments
Check out this video from a Chinese company. Is this you? Don’t work so hard. Note: This is a good example of viral marketing. Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of ... read more»
on February 16, 2006, no comments
“The reason you go to a building to go to work every day is that steam or water power used to turn a giant winch-like structure that went right through the factory building. Every workman used that power to do his work. As factories got more sophisticated, it remained efficient to move the workers, not ... read more»
on February 06, 2006, no comments
When it comes to search engines, it doesn’t matter who you are. If you use any SPAMMY techniques chances are you’re going to get booted. Don’t believe me? Ask BMW. This week Google removed their German site BMW.de from its index for presenting “different content to search engines than you display to users.??? This and ... read more»
on January 26, 2006, no comments
Millions of people use online mapping and yellow pages applications from Google, Yahoo or MSN to view aerial photography and satellite images of virtually any address on Earth. To capitalize on this trend, some innovative marketers are getting out their ladders to do a little painting. Take retailer Target for example: As WebProNews points out ... read more»
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