Considering a podcast for your business? Check out Shel Holtz’s 10 guidelines for B2B podcasts. Shel says you need to:

• Be relevant
• Avoid fluff
• Be infotaining
• Build and engage community
• There are no competitors…okay, there are some competitors
• Don???t advertise or sell
• Be authentic
• Be mindful of your listeners??? time
• Integrate your podcast into the blogosphere

[via Business Week]