“Amazing - success has nothing to do with Ajax, or cool stuff. It has everything to do with simplicity and giving users what they want.”
Om Malik on the market share of photo-sharing sites.
Add Your CommentsA Canadian study shows that Internet users make decisions about the quality of a web page within the first twentieth of a second.
If you’re in need of a good stats package for your website, be sure to check out Google’s new web site analyzer.
Launched yesterday, the free service can help you answer questions like: Which keywords attract the most visitors? Which email campaigns create more customers? And how to design web page content that holds people???s attention?
- Free to use
- No need to download anything (install a small snippet of code on your website)
- Integrated with AdWords (use directly from AdWords interface, see what keywords convert best, get ROI metrics, etc.)
- Tracks all campaigns (from emails to keywords, regardless of search engine or referral source)
- Scalable for any size site
To get started with Google Analytics, create a free account, enter your site information and then paste a snippet of code in your website’s templates.
Cory Threlfall from PromotionsWorld.com gives his top ten reasons why RSS is so important.
1. RSS Streamlines communication.
2. Readers can Opt-In to feeds.
3. You don’t have to maintain an RSS feed.
4. You have the ability to Syndicate your content.
5. Broadcasts your Sales and Specials.
6. No filters to worry about.
7. No more “Spam” complaints.
8. You get INSTANT credibility.
9. Multiple ways to read your feed.
10. Free and Easy site promotion.
Just because you use Internet Explorer doesn’t mean your customers do. Does your website work with the Firefox web browser?
Hold your mouse over the “See all Categories” tab at Amazon.com.
Amy Gahran desribes: What Are Webfeeds (RSS), and Why Should You Care?
When clients ask me about “Flash” I usually cringe. Not only is Flash bad from a search marketing perspective, but studies show that the majority of visitors tune it out.
Look to sports apparel retailer Patagonia as an example. Patagonia found that good ol’ HTML worked far better and “showed a 30% higher sales conversion rate.???
Of course Flash has its place, but do you want to win design awards and massage your ego or make more money?
