Amazon knows how to do it! Just look at the email below.
Dear Customer,
We are writing to you regarding your order for “Harry Potter and the Half-Blood Prince (Harry Potter 6)”.
At Amazon.co.uk, we are always looking for ways to bring value to our customers. We are, therefore, delighted to confirm that we have reduced the price of Harry Potter 6 to just 8.99 (47% off) and that all our customers, muggles and wizards alike, will benefit from this reduction.
Rest assured that the new lower price will be charged automatically when we dispatch your book, and the new price will be magically changed in Your Account. You will see the change in Your Account at the following address:
www.amazon.co.uk/your-account
These changes may not be reflected immediately.
Please note that the book will not fit through a standard letter box, so keep an eye out for our delivery owls.
Thank you for shopping at Amazon.co.uk, and stay alert for You-Know-Who.
Warmest regards,
Customer Service
Amazon.co.uk
This was sent to a friend of mine who had an advance order on a new Harry Potter book. Not only did they offer her a cheaper price then she originally agreed to pay, but the communication with her was fun and oh so clever. It’s too bad they used “dear customer” instead of her name.
Add Your CommentsThere’s been alot of rumors lately about a Google wallet of some type designed to compete with PayPal. Those are no longer rumors. Google CEO Eric Schmidt has confirmed work on an internet payment service. Details are still unclear but it seems the service is not going to offer person-to-person payments, which means it won’t compete directly with PayPal.
Sally Saville Hodge with MarketingProfs says the press release is outdated an mostly ineffective. Instead, she suggests:
A short, personalized email???three paragraphs at most???to the targeted journalists with a to-the-point lead-in should not only outline the storyline but also emphasize its relevance to the outlet’s audiences. This personal approach is going to have a far greater chance of grabbing the reporter’s attention than a news release that’s written for the masses.
Steve Rubel comments on “press releases being dead” and says something wonderful in the process:
People want the facts but they also want to hear the news in a human voice, not from an automaton - “we are pleased” quotes won’t cut it anymore, sorry. And the phrase “today announced” will one day fall by the wayside.
Bring on the lazy linkage!
A Collection of Rube Goldberg Illustrations. How to clean the windows without the most of effort and time.
Rube Goldberg Gallery
Zak Smith, for reasons no one can quite understand, illustrated every page of “Gravity’s Rainbow.” Sure, they look a bit mental-patientish, but what did you expect?
Every Page of Gravity’s Rainbow, illustrated
Ever wonder why so many comics on the funny pages look the same? They’re all drawn by the same family
Matt Thompson thinks that “citizen journalists” should be renamed “street reporters.”
I like it and I’m going to try and use it from now on.
In a recent report, e-commerce company Ukash says that online retailers are missing crucial youth spend opportunities. It states that most retailers will not accept cash payment over the net and this is the reason why they could be losing out on ???2.5billion worth of potential sales.
If you count youth as one of your customers, the findings of this report are worth considering.
Hold your mouse over the “See all Categories” tab at Amazon.com.
Brush up on your illustration history! Samples from the infamous and influental German magazine “Simplicissimus” ( 1896-120) are now online. The witty ink work and cartoons influenced Beardsley through Hirchfeild. Plus, it’s really funny …in a pitch-black kind of way.
A wicked contrast to the white-wall boredom of most galleries, the Dabora styles itself a Victorian Salon. The candlelight and red velvet almost make a trip to Greenpoint worth it. They are currently featuring a show of creepy sad girls in lonely woods. What else do you expect from a place that throws Giger shows?
Dabora gallery, NYC
