Management Theory

From a horse whisperer:

The more you use your reins, the less they???ll use their brains.

[via We Break Stuff]

Kick ass forum…

Came across a helpful little forum. Good place to check out contests for graphic designers, etc. Here is an example of a popular thread:
What use is a graphic designer?
Imagine if you were on a plane, it crashed on an island (yawn, i know… stick with me here for just little while) and your professional trade was useless.

Happy Christmas!

Warm wishes to you and yours.

Rabid, not Rapid!

Just had a conversation with Darrell whose my partner on the Cell Phones etc. project. He said something that stuck.

B. Scary times, but such is the name of game. We’re smaller and more nimble.
B. We just need to keep rapidly innovating.
D. Rabidly.

Darrell’s right. Rapid is no longer good enough. You need to be Rabid.

Word of Mouth in Everyday Conversation

What percentage of all our conversations include talk about an organization, brand, product, or service?

Walter Carl figures 17.5%!

You’re job of course is to make sure the good far outweighs the bad!

Got Marketing vs. Vertical Response

I used to recommend GotMarketing as an email marketing delivery tool. In the last year or so however, I’ve been less than impressed. So… today I tried Vertical Response and I gotta say - it puts Got to shame. The reporting and features are leaps and bounds better, and, on a pay-per-use basis, Vertical Response is loads cheaper. A Got Marketing campaign was going to cost me $39.40USD for 355 emails, Vertical Response was just $5.33USD.

My new recommendation for a do it yourself email marketing tool - Vertical Response.

And, if you want your campaigns professionally designed and delivered, get in touch with Greg and friends at Industry Mailout.

Customer Evangelism

Don’t sweat about marketing. Focus on building an amazing product. Your customers will take care of the rest.

google maps customer generated ad

[Watch the video]
Created by one of Google’s growing legion of evangelists

KobOne T-shirt Contest

To celebrate its 6000 member, the KobOne site organizes its second T-shirt Contest, of November 15 2005 to January 15,2006. The topic is: “free creation”. Imagine a logo, a style or a fresco for t-shirt. No limitation of field or subject. Any type of subject can be treated or diverted (company, world, sport, voyage, mode, topicality…). 1000 Euros up for grabs folks.

Check out some of the current entries…

Why Marketers Resist Blogs

MediaPost has an article this morning looking at why some marketers might resist advertising on blogs:

By their very nature, blogs deprive marketers of the control they’ve come to expect: a company’s ad could conceivably sit next to a post ripping its product or brand. Media firms have also expressed concerns about scale, worrying that only a handful of blogs will ever achieve anything resembling critical mass.

Resistance is futile. Control no longer exists. Might as well get use to that fact and get a head start.

Modern Management

Listen to your customers!

Admit it when you’ve blown it.
Fix it.
These days you have to.

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The 1024 blog is collection of news, resources and thoughts on business and marketing.

The views expressed on this web log are solely those of the author's and should not be attributed to ten24 Media or its' clients.

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