The BBC reminds us that writing compelling material starts with the headline. How’s this one for an example:

Great tits cope well with warming

That headline is currently the most read article on the BBC website. It’s captured so much attention that it’s already more read than articles many months older.

You can learn more about effective headlines here or in the magazine rack at the end of your local grocers checkout.

Are there any readers left out there? If so..please accept my apologies for the very long delay between posts. As many of you may know, ten24 Media has been making the transition from a pure marketing services company to a web-incubator of sorts. In the days to come I’ll tell you a bit more about that as well as roll-out a new design for our own extremely dated website. You know what they say..shoemaker makes his own shoes last.

See you soon.