I have pretty much given up on Google’s content matching. I can try my damndest to make that channel profitable, but the control I need just isn’t there. With today’s announcement however, that may change. Google is testing a program that will allow advertisers to designate which sites we want our ads to appear on.

There are a couple important things to note:

1. Google has dropped the text-based mantra. If this program flies (it will), you’ll probably be able to run display ads (banners).

2. You’ll have to bid for placement on a CPM (cost per impressions) basis instead of the PPC (pay-per-click) model Google made famous.

Overnight Google could become the largest internet ad network; good news for advertisers and publishers alike who need a better way to find each other.