BBC writer Kevin Anderson-Washington tells Jeff Jarvis that the BBC uses Skype (voice over internet telephony service) for interviews because it offers higer quality than a plain old phone line.

Yes, we’re using Skype heavily. We recently conducted an interview with Mr Behi, an Iranian blogger, via Skype. It’s very useful for us in that repressive governments can’t block it due to its distributed nature. And seeing as on a good connection, it’s a full 44Khz signal, it’s just below the quality of the very expensive ISDN broadcast equipment we have.

VOIP is a true disruptive technology. Is your company taking advantage of it? Should you be? Here’s 10 reasons why you should be from the Globe and Mail.