Considering a podcast for your business? Check out Shel Holtz’s 10 guidelines for B2B podcasts. Shel says you need to:

  • Be relevant
  • Avoid fluff
  • Be infotaining
  • Build and engage community
  • There are no competitors…okay, there are some competitors
  • Don???t advertise or sell
  • Be authentic
  • Be mindful of your listeners??? time
  • Integrate your podcast into the blogosphere

[via Business Week]