Millions of people use online mapping and yellow pages applications from Google, Yahoo or MSN to view aerial photography and satellite images of virtually any address on Earth.

To capitalize on this trend, some innovative marketers are getting out their ladders to do a little painting. Take retailer Target for example:

target store roof painting

As WebProNews points out – How easy would it be to paint the roof of your business with a company logo, web address, and phone number? As aerial images are updated at the Googleplex and as people bring up an address in your vicinity, there’s your logo smiling at them from below.

Update: A couple of innovative startups are looking to capitalize on this trend. Wired points to RoofShout and RoofAds, two companies now offering “your ad here” on rooftops.