According to Jupiter Research, 69% of search marketers will spend more on search engine marketing in 2004. The report also said that the number of marketers purchasing 100+ keywords has increased from 18% to 47% this year.

The bad (but not suprising) news from the report was that marketers are not effectively measuring campaigns.

– Less than 25% measure leads
– Only 15% factor in the “branding impact”

Are you effectively measuring your search campaigns? If not you are losing money. Maybe its time you get professional advice! [shameless plug]