Does all this talk of pay for inclusion have you wondering if it is right for you? Help has arrived in the form of a well written article by Kevin Lee at ClickZ. Among the questions he answers:

– Will I be included without paying?

– If many pages of my site are already indexed regularly (typically once a month), why should I pay for inclusion through Overture’s Site Match?

– If site content (products, inventory, copy, or prices) change regularly, is paid inclusion a good idea?

– Should I include all my pages in a paid inclusion feed or just the “important” ones?