google.gif Never a dull minute for the chefs in Google’s kitchen. This time they’ve cooked up a personalized web search feature and an alerts service.

Personal search delivers search results based on your interests. When you fill out a profile at Google and select your areas of interest.

“Users can control the degree of personalization in their results using a slider, and see the results change dynamically as the degree of personalization changes. For example, music enthusiasts will see different relevant sites for a search on [bass] than people who indicate an interest in the outdoors.”

Web Alerts will send you a daily or weekly email letting you know when new pages or links have been added to Google for your topics of interest.

“For example, Google Web Alerts can be used to follow the progress of a favorite sports team or a business competitor, all without having to perform searches repeatedly.”