Yahoo’s Overture has signed deals with, and for the licensing of its’ search technology.

– will use Yahoo search technology, show Overture sponsored listings in search results and show Overture ads beside related news stories.
– ESPN will show Overture sponsored listings next to news stories.
– WSJ (The Wall Street Journal Online) will show sponsored listings above regular search results and beside news stories.

So if you advertise with Overture and have ContentMatch enabled, your ads may appear at the websites above.